Suggested Reading: Magic trick transforms conservatives into liberals

When US presidential candidate Mitt Romney said last year that he was not even going to try to reach 47% of the US electorate, and that he would focus on the 5–10% thought to be floating voters, he was articulating a commonly held opinion: that most voters are locked in to their ideological part

via Pocket http://www.nature.com/news/magic-trick-transforms-conservatives-into-liberals-1.12778

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